AR Street Art is an augmented reality street art experience that fuses the physical and digital worlds in Belfast. Already, businesses and entrepreneurs in the real estate, tourism, and entertainment space in Belfast are using this technology to better connect with customers and increase brand value. It is exciting to see the potential AR has in creating enhanced immersive experiences that can be used to engage and inspire with local communities and a way to create attention and energy on a development project. Our indigenous art has the potential to enhance a building’s buzz, create authenticity on a street or convey a vibe of a new development project. AR Street Art has been created in collaboration with Italic Pig, Yellow Design and Aura Digital.